The Writing Contest Advantage

Bottom-up content strategy that activates your community

while building authentic technical authority

⚠️ The Attribution & Anonymous Research Challenge

Your prospects research anonymously. Traditional ads lack clear attribution. Where's the connection between spend and qualified leads?

83% of evaluation happens without sales contact. How do you prove ROI when you can't track anonymous research behavior?

❌ Traditional Approach

You write about your product

• Seen as vendor marketing

• Low trust from developers

• Doesn't rank for technical searches

• No community engagement

Result: Content that prospects ignore

vs

✅ Writing Contest Strategy

Developers write about your industry

• Peer-generated = 81% more trusted

• Technical tutorials rank organically

• Community actively engaged

• Your ads contextually placed

• Hyper-targeted leads from pain point discussions

Result: Content that influences decisions + qualified leads

How It Works: 3 Simple Steps

  • 1. Announce & Launch Contest

    We create a branded landing page and launch a comprehensive marketing campaign. Social media, newsletters, and HackerNoon announcement posts activate our 50K+ writer community and your target industry.

    ⚡ Live in just 2 weeks
    🎯 $20K+ prizes attract serious writers
    🚀 Full marketing campaign included

  • 2. Community Engagement

    500+ submissions expected from your entire target ecosystem. Our editors reject 40-60% for plagiarism, AI content, or poor quality - protecting your reputation.

    📝 200+ high-quality stories published
    🛡️ Editorial review protects reputation
    🎪 Massive community participation

  • 3. Hyper-Targeted Lead Generation

    As developers discuss industry pain points, your ads appear exactly where problems are discussed. Clear attribution: you know which content drives which leads.

    🎯 Ads at exact pain point discussions
    📊 Crystal-clear lead attribution
    🌍 Global amplification included

Proven Results

5M+

Developer Impressions

You're seen by target audience during their research phase

200+

Quality Stories Published

After 40-60% rejection rate for quality control

500+

Story Submissions

Massive community engagement around your industry topics

0.2%

Brand Risk

Editorial review ensures only quality content represents you

Stop Competing for Attention. Start Owning the Conversation.

While your competitors create content about themselves, you'll have an army of developers creating trusted technical content about your industry - with your ads appearing exactly where pain points are discussed.

Starter

$21K

3 months duration

• $3K prize pool

• Broad targeting

• 500K+ impressions

Recommended

Standard

$36K

6 months duration

• $8K prize pool

• Niche targeting

• 2M+ impressions

Sublime

$60K

12 months duration

• $15K prize pool

• Niche + sponsor prompts

• 5M+ impressions

Timeline: From contract to launch in just 2 weeks

The technical conversation about your industry is happening everywhere.

Make sure you're part of it.