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The Writing Contest Advantage.

Bottom-up content strategy that activates your community while building authentic technical authority

⚠️ The Attribution & Anonymous Research Challenge


Your prospects research anonymously. Traditional ads lack clear attribution.
Where's the connection between spend and qualified leads?

83% of evaluation happens without sales contact. How do you prove ROI when you can't track anonymous research behavior?

❌ Traditional Approach



You write about your product


• Seen as vendor marketing

• Low trust from developers

• Doesn't rank for technical searches

• No community engagement



Result: Content that prospects ignore

✅ Writing Contest Strategy



Developers write about your industry


• Peer-generated = 81% more trusted

• Technical tutorials rank organically

• Community actively engaged

• Your ads contextually placed

• Hyper-targeted leads from pain point discussions



Result: Content that influences decisions + qualified leads

How It Works: 3 Simple Steps

1. Announce & Launch Contest

We create a branded landing page and launch a comprehensive marketing campaign. Social media, newsletters, and HackerNoon announcement posts activate our 50K+ writer community and your target industry.

⚡ Live in just 2 weeks

🎯 $20K+ prizes attract serious writers

🚀 Full marketing campaign included

2. Community Engagement

500+ submissions expected from your entire target ecosystem. Our editors reject 40-60% for plagiarism, AI content, or poor quality - protecting your reputation.



📝 200+ high-quality stories published

🛡️ Editorial review protects reputation

🎪 Massive community participation

3. Hyper-Targeted Lead Generation

As developers discuss industry pain points, your ads appear exactly where problems are discussed. Clear attribution: you know which content drives which leads.



🎯 Ads at exact pain point discussions

📊 Crystal-clear lead attribution

🌍 Global amplification included

Proven Results

5M+


Developer Impressions


You're seen by target audience during their research phase

500+


Story Submissions


Massive community engagement around your industry topics

200+


Quality Stories Published


After 40-60% rejection rate for quality control

0.2%


Brand Risk


Editorial review ensures only quality content represents you

Stop Competing for Attention.
Start Owning the Conversation.

While your competitors create content about themselves, you'll have an army of developers creating trusted technical content about your industry - with your ads appearing exactly where pain points are discussed.

Starter

$21K

3 months duration

$3K prize pool

Broad targeting

500K+ impressions

Standard

$36K

6 months duration

$8K prize pool

Niche targeting

2M+ impressions

Sublime

$260K

12 months duration

$15K prize pool

Niche + sponsor prompts

5M+ impressions


Timeline: From contract to launch in just 2 weeks.

Let's Own Developer Mindshare

The technical conversation about your industry is happening everywhere.
Make sure you're part of it.

Have questions? Let's chat!

We're here to help you buy credits, shape your company's story, and get it in front of millions of readers on HackerNoon.

Book a meeting with us!